Finding the signal
inside the noise.
Create a bakery identity that feels soft and approachable while staying strong enough for retail, packaging and social media.
Bakery + Coffee Identity / 2026
KUMO BAKE
A playful bakery and coffee brand built around softness, warmth and small everyday moments of happiness.
MC / 2026Bakery + Coffee IdentityA playful bakery and coffee brand built around softness, warmth and small everyday moments of happiness.
Finding the signal
A system with
a clear point of view.
A friendly cloud mascot, rounded wordmark and blue-and-cream palette turn a simple bakery experience into a memorable character system.
03 project imagesView full project on Behance ↗
A warm, flexible identity expressed through pastry bags, cups, stickers, patterns, signage and campaign assets.
Identity systemDigital directionReady for scale
View full project on Behance