Brand + Visual System / 2026

PELAGIC

A deep-ocean identity shaped by strength, movement, survival and a highly recognizable mascot.

PELAGIC — Brand + Visual SystemMC / 2026Brand + Visual System
ClientPelagic
ServicesIdentity / Mascot / Packaging
Year2026
View full project on Behance ↗
THE BRIEF

A deep-ocean identity shaped by strength, movement, survival and a highly recognizable mascot.

01 / Challenge

Finding the signal
inside the noise.

Translate the power and mystery of open water into a modern identity with attitude, flexibility and immediate recognition.

02 / Approach

A system with
a clear point of view.

A geometric deep-sea predator, sharp symmetry and an ocean-blue palette form the core of an expandable graphic language.

03 / Outcome

A bold identity that scales through packaging, merchandise, stickers, patterns and digital interfaces.

Identity systemDigital directionReady for scale
View full project on Behance
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